China's toy export international competitiveness improvement strategy
The first is to accelerate the integration of SME clusters. Since most of China's toy companies are family-owned enterprises, most of the bankruptcies in the financial crisis are these small and medium-sized enterprises that have no competitive strength. Therefore, focusing on large-scale toy companies, developing network-based SME clusters and quickly completing industry integration is the most sensible choice for China's toy industry to get out of the woods and to survive the winter. At the same time, the production model of processing trade was copied to the domestic market, and a number of toy group companies with design, production and sales of different divisions were built to strengthen the optimization of resource allocation and continuously enhance the external competitiveness.
The second is to actively implement the famous brand strategy. According to the United Nations Development Program, brand names account for only about 3% of global brands, and market share is as high as 40%. Due to long-term processing trade production, Chinese toy companies have long imitated and counterfeited other products and brands, resulting in a serious shortage of Chinese toy brands. Toy export enterprises should learn from the experience of successful foreign brands, actively cultivate and introduce toy professional design talents and compound talents, do a good job in product upgrading, brand building and continuously improve brand value and product added value to achieve the development of the toy industry. The transition from processing trade to production trade.
The third is to vigorously develop new varieties. The adult toy market has a broad development space. According to the analysis of the World Health Organization, the world population will increase to 8 billion by 2025, the life expectancy will increase to 73 years, and the average life expectancy in developed countries will reach 80 years. At present, the main body of China's toy exports is still children's toys. It is necessary to vigorously develop the adult toy market and focus on the development of entertainment products such as entertainment, fitness, puzzles and gifts. China is not only a big toy producer, but also a big consumer of toys. In today's global economic downturn, the domestic market is promising.
The fourth is to actively expand the international market. Consolidate the EU and the US market and vigorously expand markets in the Middle East and Africa. Some foreign trade centers in the Middle East have implemented export free trade policies. The people's income is relatively high, and their purchasing power is strong. They have great market development space. The South African market does not have as strict quality restrictions as in Europe and the United States, and there are relatively few green trade barriers. Chinese toys want to be stronger, they must also handle the relationship between general trade and processing trade. Under the guidance of the national foreign trade policy, they should actively develop general trade, enhance their position in the processing trade industry chain, and enhance their international competitiveness. The goal.
The fifth is to play the role of the government and industry associations. The government should provide industrial policy and foreign trade policy support, and industry associations should provide information and other support to optimize the transformation of the toy trade structure from processing trade to general trade and further enhance the competitiveness of the international market. The government and industry associations have led the establishment of a group of professional consulting organizations to do a good job in collecting information and analyzing information, interpreting international laws and regulations, standards, researching WTO environmental protection trade barriers, and timely reporting to international traders on toy trade.
The government must continue to promote the revision and improvement of national standards and industry standards, and promote the integration of toy production with international standards. Establish an effective market access system and a strict legal system to improve the quality supervision measures of toys to enhance the awareness of product responsibility of toy companies. At the same time, in response to green trade barriers, a tracking and early warning mechanism for foreign trade in the toy industry was established to minimize foreign trade risks.