What is the situation of Chinese toys exported to the EU?

More than 70% of the products sold in the world toy market are made in China, and the European and American markets are more than 80%. In 2017, China's toy export performance reached a new high. The annual export of toys was US$44.15 billion, a year-on-year increase of 31.2%. From January to August 2018, China’s exports of toys amounted to 15.293 billion U.S. dollars, a year-on-year increase of 1.9%.

According to statistics, the main export target markets for children's toys in China are North America, Europe, Hong Kong Special Administrative Region of China, the Philippines, Japan, South Korea, Australia and South America, accounting for 88.38% of the total export trade of children's toys. Among them, North America and the European Union are the most important children's toy export markets.

The main features of China's toy exports: Facing the current situation, the opportunities for the sustainable development of China's toy companies are to actively respond to foreign environmental protection and technical requirements, adjust product structure, improve product quality, organize production for overseas market demand, and utilize the recovery of the US toy market and The rise of emerging markets such as Eastern Europe and Central Europe continues to expand toy exports.